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Sporting Solutions wins two EGR B2B Awards

By bcleminson on May 11, 2012 in

Sporting Solutions, the B2B software and data services division of the Sporting Index Group, has won two awards at last night’s EGR B2B Awards – from just three nominations.

The company was voted Software Rising Star of the Year and also won Innovation in Sports Betting Software, on the back of the revolutionary cloud-based Global Trading Platform and Cloud Calculation Engines, or C2E, that were launched earlier this year.

It has been a strong start to the year for Sporting Solutions whose burgeoning list of partners includes William Hill, ToteSport, Skybet, Centrebet and Blue Square. Sporting Index was Sporting Solutions’ first customer.

Simon Trim, Managing Director of Sporting Solutions, comments: “It’s a tremendous honour to win two EGR B2B Awards. I’d like to thank all the team for the incredible work they have done over the past year. It’s taken a huge amount of effort to launch our Global Trading Platform, and the two awards are further industry recognition following some excellent feedback from existing and prospective partners. I’m confident we will be helping to shape sports betting in the years ahead.”

Sporting Solutions is already firmly established as the pre-eminent provider of trading services to the global sports betting industry, covering the full betting lifecycle including event creation, pre-match and in-play pricing, and resulting.

The company is also the first B2B sportsbook pricing and trading services supplier to fully embrace cloud computing.

The Global Trading Platform enables bookmakers to outsource and automate in-play pricing on 22 sports and all Sporting Solutions’ data services are available through a single point of integration. Sporting Solutions is the first B2B sportsbook pricing and trading services supplier to fully embrace cloud computing.

Providing access for the first time to ground-breaking Cloud Calculation Engines, bookmakers can choose to trade events for themselves using Sporting Solutions’ widely acclaimed models, or take a direct price feed which can the be customised via an intuitive user interface.

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Sporting Solutions nominated for three EGR B2B Awards

By bcleminson on April 10, 2012 in

Sporting Solutions, the B2B software and data services division of the Sporting Index Group, has been shortlisted for three EGR B2B Awards at next month’s ceremony at Wembley Stadium.

The nominations are for Innovation in Sports Betting Software, Software Rising Star of the Year and Sports Betting Supplier of the Year. The awards take place on Thursday 10 May.

Simon Trim, Managing Director of Sporting Solutions, said: “It’s a fantastic honour to be nominated for three awards at this prestigious event. We have made giant strides in the past twelve months, not least with the launch of our groundbreaking Global Trading Platform and Cloud Calculation Engines. We’re looking forward to a trip to Wembley – I’m a Leeds fan so I wouldn’t have been getting there any other way this season!”

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Sporting Solutions expands baseball coverage

By bcleminson on March 26, 2012 in

Sporting Solutions, the B2B software and data services division of the Sporting Index Group, today announces that it is significantly extending its coverage of baseball for the 2012 MLB season.

US sports are particularly popular with Sporting Solutions’ growing list of partners and approximately 45 MLB matches will be covered in play each week. Sporting Solutions will be providing fixed-odds prices for 25 markets on these baseball games in real time together with updated scores and other match facts.

The extended range of markets on offer will range from match odds to handicap betting to total match and team runs, as well as individual innings runs and innings winner.

Ronnie Whelan, Business Development Director of Sporting Solutions, comments: “The demand for US sports continues to grow, and many more punters are now betting in-play on these sports. As we did with the start of the NFL, NBA and NHL seasons, we have significantly extended our baseball coverage and we expect this to prove very popular with our existing and prospective partners.”

Sporting Solutions is already firmly established as the pre-eminent provider of trading services to the global sports betting industry, covering the full betting lifecycle including event creation, pre-match and in-play pricing, and resulting.

It enables bookmakers to outsource and automate in-play pricing on 22 sports and its US sports coverage – which also includes basketball (college and major league), American football (college and major league) and ice hockey – is unmatched by any other supplier.

All Sporting Solutions’ data services are available through a single point of integration to its ground-breaking cloud-based Global Trading Platform, which also delivers trading software tools on demand. Sporting Solutions is the first B2B sportsbook pricing and trading services supplier to fully embrace cloud computing.

A burgeoning list of partner operators includes William Hill, ToteSport, Skybet, Centrebet and Blue Square. Sporting Index was Sporting Solutions’ first customer.

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Aussie Rules at Sporting Solutions

By bcleminson on March 14, 2012 in

Sporting Solutions, the B2B software and data services division of the Sporting Index Group, has extended its offering on Australian Rules Football in time for the start of the new AFL season.

There will be over 34 in-play markets available on selected AFL matches, including match winner, who will score the most goals/behinds, individual quarter winners, team goals, winning margin and a range of handicaps.

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Skybet first to the punch

By bcleminson on March 9, 2012 in

Sporting Solutions, the B2B software and data services division of the Sporting Index Group, today announces that Skybet have become the first of their partners to sign up to boxing.

There will be 11 in-play markets available on all major world title fights.

Skybet originally partnered with Sporting Solutions in 2009 and they now take over a dozen sports, including cricket, tennis, rugby union, rugby league and US sports.

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Sporting Solutions gearing up for a busy Rugby League season

By bcleminson on February 8, 2012 in

The new Rugby League season gets underway this Friday with the clash between St Helens and Salford – and Sporting Solutions partners are assured of a first-rate in-play service.

Coverage has been extended to 20+ games per month with nine in-play markets on Super League, Challenge Cup, NRL, Tri-Nations and international matches. The markets on offer range from the general (match odds and handicaps) to under/over total points, total tries, next try to be converted and next team to score a try.

Ronnie Whelan, Director of Business Development at Sporting Solutions, commented: “The Rugby League element of our service underscores our unique position in the market. We provide our partners with a high quality outsource pricing proposition on a sport that is simply not available from any other source. We trade all the big matches around the clock – whether from the Northern or Southern Hemispheres – so we are supplying our own proprietary prices rather than recycling the work of others.”

Rugby League is just one of 22 sports that Sporting Solutions now covers in-play via its Direct Service.

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Sporting Solutions enters the cloud

By bcleminson on January 4, 2012 in

Sporting Solutions is launching a new suite of cloud-based trading tools which are set to revolutionise the way sportsbooks generate their prices.

The new product range, known as Cloud Calculation Engines or C²E, provides sportsbooks with access to Sporting Solutions’ industry leading pricing models for both in-play and pre-match pricing.

C²E is offered alongside the existing Sporting Solutions Direct in-play price feed service. Both products are supplied through a single point of integration. Sportsbooks can therefore give their traders the best pricing tools available, enabling them to set their own prices via C²E or receive automated prices direct from Sporting Solutions.

C²E enables sportsbooks to dramatically reduce operating costs through the elimination of significant data centre, hardware and system maintenance costs. With a simple internet connection it is possible to access the C²E service and trade any game from any commodity desktop or laptop computer.

Delivered as a cloud-based “Software as a Service”, C²E is available on demand. This highly flexible and efficient approach means that sportsbooks can offer any combination of sport, event coverage and market availability. Sporting Solutions’ partners therefore have complete flexibility to offer the product menu that their customer base demands, and balance costs accordingly.

Simon Trim, Managing Director of Sporting Solutions, said: “Sportsbooks have always been so impressed with our models, and our level of pricing sophistication, that we have been asked on many occasions to provide access to them.

“C²E makes this possible – sportsbook operators can now give their traders the best pricing tools available, and whether they want our fixed odds prices, or trade their own, we have a cloud-based solution to cater for every trading floor’s needs.

“We genuinely believe that this will revolutionise the way global operators generate their sportsbook prices. Developed by traders for traders, C²E takes sports trading into the cloud computing era.”

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In-play betting growth in UK betting shops

By bcleminson on December 6, 2011 in

The extraordinary growth of in-play betting – initially an online phenomenon – is also now very noticeable in the UK betting shop retail estate, according to a recent survey by industry magazine, Betview.

Betview commissioned Ipsos MediaCT to survey almost 500 industry professionals, the vast majority of which were betting shop managers. 68% of respondents said they had witnessed an increase in in-play sports betting in the last two years. 67% expected to see that growth continue over the next 12 months.

According to Betview: “Sport, and in particular football, accompanied by in-play betting, seems to be what appeals to a younger betting demographic”

The full survey results are available in the December issue of Betview.

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The power behind the price

By bcleminson on November 29, 2011 in

Simon Trim, the new Managing Director of Sporting Solutions, explains how automation is the key to in-play betting and why his firm can genuinely be called “The Power Behind The Price”.

Alongside mobile, in-play betting is the fastest-growing area of online gaming. It is a trend we predicted when Sporting Index launched Sporting Solutions as a wholesale business-to-business supplier of pricing and trading services five years ago.

Our unique combination of trading expertise and a top-class technology proposition means that today Sporting Solutions offers an unrivalled outsource proposition for partners looking to automate all elements of their trading functionality.

Given the pace of change within the industry, and the challenges that lie ahead, it is essential to have scalable and flexible systems. Technology is therefore at the forefront of everything we do and is an area in which we have invested heavily over the past few years.

Our systems have been developed to provide low latency, high volume, real-time data transmissions to multiple destinations. They are ultra-reliable, backed up by strict SLAs and easy to integrate via our API and our in-house integrations team.

Moreover, our new product range, due for release in the first quarter of 2012, will fundamentally shift the incumbent technology frontiers of the betting industry. These products have been designed to slash the cost associated with running a traditional sportsbook and allow the revenue generated to drop straight through to partners’ bottom-line profit.

Finally, you can’t be “The Power Behind the Price” if you don’t understand the market itself. Whereas other pricing providers position themselves according to prevailing odds and take the temperature of the market, the Sporting Index Group has its own trading team and feels the market’s pulse.

We seek to understand the betting industry as a complex global financial system and make pricing decisions for our partners based on underlying liquidity rather than following price changes blindly. It is a strategy that is ensuring our partners deliver an innovative, sustainable and profitable sportsbook proposition.

The full article can be read in the December issue of eGaming Review.

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In-play’s ‘seismic’ impact

By bcleminson on November 23, 2011 in

Sporting Solutions has joined forces with GamblingData, the leading provider of intelligence to the global gaming industry, to produce the first ever in-play sports betting report. The report, which is being unveiled at the 10th annual European iGaming conference this week, was set up with the aim of trying to identify the trends within the newest sphere of sports betting, looking initially at a sample of five leading bookmakers.

In-play betting, the live betting during the course of an event, is widely recognised as the fastest growing segment of the online gaming industry. Until now it has been very hard to quantify who is leading the field in this important area, but ‘seismic’ is the word that keeps cropping up when leading industry figures talks about the impact of in-play betting on the nature of the business in 2011.

Download your complimentary copy of the report here.

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